Branded land sales gain momentum

Rising demand and declining investment despite rising housing prices and declining number of businesses in this field led to large corporations selling branded plots of land. In other words, the growing interest in investing in land activates the appetite of corporate brands.

Leading real estate brands enter this sector for a share of land sales, which appears as one of the most profitable investments and interest in it is increasing day by day .

The fact that the great interest in selling land in Turkey never loses its popularity increases the profitability of investments in this area, with increased interest in this sector .

Great interest continues to invest in land for reasons such as people wanting to move away from big cities after the Covid-19 epidemic, to provide high returns, to invest in low numbers, and to invest in smaller numbers due to high housing prices .

In fact, while the rate of increase in home sales was 7.7 percent in the January-October period, this number was 10.5 percent in land sales, and 469,000 plots of land were traded across the country in the 10 months of the year . .

High demand brings with it violations. Investors who want to offer high returns can be defrauded from time to time by malicious people .

Due to the dynamic demand for land and very few corporate brands in this field, some companies have recently taken action to sell branded plots of land. Companies began offering planned, qualified and customized projects for regions and infrastructure to investors .

“92  percent of people say the most profitable real estate investment is land ”

Nef Chairman Erden Timur stated that they have conducted various land investment research for 6-7 years and said, “We analyze land investment from an investor’s perspective. According to the results of our research, 92 percent of people said that land is the most profitable real estate investment. More than 80 percent of investors who have bought land want to invest in the land again.” He said .

Timur said that when compared to long-term financial or commodity investments, the most profitable investment is always seen to be land, and he said he invested in land in the right place and never saw a loser .

Noting that more detailed research should be done in the area of ​​land investment, different from home and workplace, Timur said, “In fact, it is important that questions such as space, zoning, infrastructure, and maximizing value in land investment are carefully done. Investing in land with Nef Arsa, the land infrastructure and future lifestyle are also determined; thanks to the master planning plan prepared by experts, it is clear from the start what life will be like on Earth.” He said .

“ Especially those who live in big cities want to invest at reasonable rates ”

Noting that they combined investors and branded lands with the Nef Arsa company they founded, Erden Temur said, “We have two important destinations in terms of land. First of all, we believe that everyone should be able to buy the land, not just the one with the money. Second, we are subverting the “buy the land, keep it, you win if it is valued” approach. We offer our investors a good return opportunity with accessible payment options like 200,000 lira per month.” Use phrases .

Noting that those who live in big cities want a good and affordable investment, Timur made the following assessments :

“ The demand for land to be used as a farm and a garden option, far from the city, in nature, is constantly increasing. Investment gains can be higher in cities near Istanbul and major cities like Istanbul, or that host mega projects, passing large projects and roads from the region On the other hand, certain cities can attract attention by marketing their own values ​​very well. We produce very good solutions by meticulously making all these assessments for those who want to make solid and profitable investments .”

Timur explained that Nev is interested in everything from soil analysis to roads and infrastructure of the plot, that the purchased land is not left empty and that they made equipment such as the farm, housing and co-working areas .

“ We see that some of the companies that have a say in housing have shifted their power to the ground as well ”

GAPAS Chairman Ismail Ozkan stated that the brand permeates every product and service, and stated that land investment services cannot be expected to be excluded from this scope .

Ozkan said, “We got introduced to the concept of 'branded housing' in the early 2000s, and now the era is moving towards the era of 'branded lands.' When the 'brand' represents more power and confidence, it has the ability to Immediately distinguish between products and services of the same nature. He said .

Expressing that the desire to escape into nature and the rise in housing prices, especially during and after the epidemic, pushed people to the idea of ​​appropriating their land and land, and often building a hut, Ozkan used the following phrases :

Consumers sought to find a reliable port of land and land investments that required expertise. We note that some companies with a say in housing production, are evaluating consumer land and land interest and shifting the strength of their brands to the field, and we expect this trend to lead other residential brands down the same path in the near future. future. We believe that it will be easier for our citizens to make land / land investments with peace of mind, and with the support of these branded hands, the process will accelerate and the number of properties for sale will increase rapidly .”

“ High demand for high quality land ”

Mr. Hillman, Chairman of the Board of Directors, Salman Ozgun, also stated that land is among the most profitable real estate investment tools and said that when the right investment is made, the buyer is very satisfied .

Expressing their interest in this field for many years by seeing the vitality of the demand for land, Ozgun said: “For this reason, we started to develop land projects as a company that produces construction years ago. Since there are no companies producing qualified land, we have taken measures to develop companies’ land projects.” . He said .

Referring to the high demand for high-quality projects due to the decrease in the number of institutional structures in land sales, Özgün emphasized the following :

From time to time, violations in land sales can frighten off investors. Recently, the trend of corporate branding in this sector has opened a new door for investors. We have been working on land development as well as construction production since the early 2000s. However, we have recently done this by realizing larger and more qualified projects under the Hellman brand. The last project we developed in Afyonkarahisar is an example of this. We implemented on an area of ​​150 thousand square meters. With our lands next to our project which is characterized by its areas such as shopping mall, hotel, thermal and health tourism facility and gas station. We offer parcels with zoning, title deeds and ready-made infrastructure . "

Ozgun stated that they will start a new project on a total area of ​​350 thousand square meters in Ankara Beypazarı in a short time and stated that they will collect nearly 1,500 qualified land in the project where stone and wooden houses will be placed .

“ Increased investor interest is stirring corporate appetite in Thrace as well .”

Providing information about Thrace, which is among the regions where the most land has been sold in recent years, Chairman of the Realtors' Association Sirkezkoy said that interest in individual and corporate investments in the region has increased significantly, especially for a few years .

Expressing that the land in the region attracts attention due to its proximity to Istanbul and transportation projects such as the North Marmara Highway, 1915 Çanakkale Bridge, the rapidly developing industry and the growing need for housing, Roof said: The intense activity in the area and increased investor interest have also stimulated the companies' appetite. However, institutional investments have not yet reached the required level. Over time, I believe that this interest will become tangible and the share of total sales will gradually increase.” He commented .

Roof pointed out to the investors that no matter who buys the land, it is absolutely necessary to search for it well, and said, “From time to time, lands that have the characteristics of a field are sold without being converted into land by sharing. This can create problems for the investor. Investors should Attention to the fact that the land they are buying is open to development, with real areas and allocations.” He said .